A new era of family-building care

Sprout is a digital healthcare platform designed to support individuals and couples on their fertility and family-building journeys. We provide on-demand access to education, telehealth services, and a trusted network of fertility and family-building providers, all available through video or private messaging.

We recognize that the path to parenthood is often complex, and we're committed to ensuring that everyone has the personalized support they need. Each member is paired with a dedicated Family-Building Advisor (FBA) and fertility specialist who provide guidance and tailored care throughout their journey, whether it involves fertility treatments, surrogacy, or adoption.

Getting started is simple: log in, explore our services, and tap a button to schedule a consultation with your Family-Building Advisor or Fertility Specialist. We offer both on-demand and scheduled consultations, with wait times typically between 4-6 hours.

After your consultation, your Family-Building Advisor will provide detailed post-session notes, outlining key takeaways, next steps, and recommendations for any in-person care you may need.

Sprout supports everyone, whether you are thinking about family-building in the future or are currently on a journey. Below, you can find a list of sample questions and scenarios:

Proactively thinking about reproductive health:

• What steps can I take now to ensure my reproductive health for the future?
• Are there lifestyle changes I can make to improve my fertility?
• What regular check-ups and tests should I consider for my reproductive health?

Fertility preservation:

• What is the process of egg/sperm freezing, and how do I know if it’s right for me?
• What are the costs involved and what financing options are available?
• How do I choose the right clinic for egg/sperm freezing?

Fertility treatment support:

• What fertility treatments are available, and how do they work?
• How can I manage the emotional and physical stress of fertility treatments?
• What are the success rates of different fertility treatments?

Navigating insurance and financial planning:

• How can I maximize my insurance coverage for fertility treatments?
• What financial resources are available to help cover the costs of fertility treatments?
• How can I make the most of my employee benefits for fertility and family-building services?

Adoption and surrogacy:

• What are the first steps to take if I’m considering adoption or surrogacy?
• How can I find reputable adoption and surrogacy agencies?
• What legal considerations should I be aware of in the adoption or surrogacy process?

General family-building support:

• How can I balance my career while going through fertility treatments?
• What support resources are available for partners and families during the fertility journey?
• How can I cope with the emotional challenges of infertility?

To access Sprout’s services, you will need to purchase a quarterly or annual subscription. You can buy your Sprout subscription online using a credit card. We accept all major credit cards, including AMEX, and you will receive a receipt for your subscription purchase.

No. Subscription fees aren’t an eligible expense under a non-taxable spending account like a HCSA.

Subscription fees may be eligible through a taxable spending account if you have one, such as a Healthy Living Account or Wellness account. Talk to your plan sponsor for details.

Coverage for fertility treatments, adoption, and surrogacy expenses vary depending on your employer's benefits package and specific insurance plan. Some plans may cover a range of fertility treatments, such as intrauterine insemination (IUI), vitro fertilization (IVF), egg freezing, fertility drugs, etc., while others may have limitations or exclusions. We will help you review your benefits package and government funding options to understand the extent of coverage and any requirements or limitations.

All Sprout members get access to negotiated rates at certain clinics, providing 5-20% off fertility treatments (fertility testing, IUI, IVF, egg freezing, etc.) and family-building services (surrogacy agency fees, prenatal supplements, etc.). Additionally, we have brand partnerships with companies like Ovry and Joey, offering discounts on their direct-to-consumer products. Once you create an account, you can immediately access these negotiated rates through our app. We can also support the referral process if needed.

Our current clinic partners include:

• Twig Fertility (ON)
• Pollin Fertility (ON)
• TRIO Fertility (ON)
• EVOLVE Egg Freezing (ON)
• PCRM: The Pacific Centre for Reproductive Medicine (BC, AB)
• RFP: Regional Fertility Program (AB)
• Markham Fertility Centre (ON)

We are actively working to expand this list to bring our members even more options.

Yes, your personal and health information is fully confidential. We prioritize your privacy and safeguard your sessions with a robust security infrastructure and strict data protection policies. You always maintain full control over your personal health information.

For more details, please refer to our Privacy Policy

For questions about your Sprout subscription, contact us anytime at support@sproutfamily.ca. You will receive a response within 1 business day, but our typical response time under 1 hour.